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Services & Capabilities

 

Research offerings include:

  • Advertising Research
  • Ad Copy Testing
  • Branding Research
  • Brand Equity Studies
  • Brand Positioning Testing
  • Business Model Testing
  • Concept Testing
  • Competitive Analysis
  • Product Viability Research
  • Pricing Research
  • Segmentation
  • Satisfaction and Loyalty Research
  • Quantitative Research Studies in collaboration with Luth Research, www.luthresearch.com
  • Traditional Focus Groups
  • Bulletin Board Focus Groups
  • Individual and Paired Interviews (expertise with Moms and Children)
  • Executive Surveys
  • Telephone Surveys
  • Online Surveys
  • Online Focus Groups
  • In-store Shopper studies