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Claire Collins’ career includes 20+ years of experience in the consumer packaged goods, education, entertainment, technology and retail sectors. Highly analytical, strategic and approachable, she has a unique style that has garnered the trust of her clients.

Claire began her career at IBM in sales and moved into brand management, holding various marketing positions at Kraft Foods, Royal Doulton and Mattel, where she managed diverse product portfolios.

A unique advantage that Claire brings to studies is the depth and diversity of her background. Claire is able to draw upon her extensive training and experience in marketing and human resources and immediately understand the business implications of respondents’ input. In this manner, she can act as both a researcher and consultant.

Claire is certified in moderator, facilitation, & innovation training, the basis for founding her own consulting and market research company, which evolved into Guidance Research. She holds a BA in Economics from The University of Western Ontario, an MBA from York University and earned the Certified Human Resources Professional diploma.